Why Keep Your Website Independent of your Property Management Solution:

I will tell you the main thing that is dangerous... in a nutshell, shelling out money to these companies for SEO that are not SEO experts, spending money towards a site you do not have total control over, not being able to try out other marketing firms or use other online property managment tools without having to start a site with them from scratch after pouring money into you first one... and then possibly messing up the rankings and marketing you have already done. 

The disadvantages of having your site and your property management tool provided by the same firm:

• These portal providers are not website experts.  Their site templates simply aren't as good at conversions (turning visiting property owners into clients).
• These property management solution providers are great at what they primarily focus on, but they are not SEO, SEM, or Internet marketing specialists.  As you grow and mature in your marketing efforts you may eventually realize you want to try out other marketing firms, but you can't!
• Their provided web portals are locked down preventing you from backing up your site, moving it, getting FTP access, or allowing the marketing firm of your choice to do serious SEO work.
• Once you are in bed with one tool and if you use them for your website, switching to another web tool would be painful, especially if you had been paying them thousands to have their in house SEO team work on their own portal.  Switching to another tool you would likely then be starting from scratch and hurt your rankings.

NOTE: We don't try to duplicate what these property management tools do, instead we compliment them and work with them.  We provide an independent website and just integrate the rental listings, tenant application, owners portal, etc. from your tool of choice.

So is there a better way? 

Yes!  Your property management tool, appfolio, buildium, or propertyware can be integrated into your own website without it BEING your website.  This is the best of both worlds and the ultimate win-win.  We specialize in doing just that, and we have some of the top residential management firms in the nation... the smartest firms choose us.

Why Would You Rather Use OpenPotion for your Website?

• We build your site on an open-source CMS (content management system).  This means greater options for the future and freedom.  Thousands of addons have already been written to plug into CMS's, thousands of template designs and themes have been created, you can easily make changes to text on your web pages, and SEO firms can do more work in less time.
• You have full control.  We provide the marketing firm of your choosing with whatever access you want to give them, even full FTP and administrator access.
• We are marketers first!  We focus on making sites that sell and are easy to use.  We specialize in start-ups and branding.  We can save you hundreds of thousands of dollars in lost business by avoiding branding pitfalls, so your company isn't swimming upstream.
• Your site can have greater functionality. You can have us add additional tools into your site, such as a photo gallery of remodeling work, or an event calendar for trade shows and community events, a blog, video tours of properties, your Twitter feed... the sky is the limit!
• Multiple integrations possible: Find better rates for credit card processing somewhere other than your property management tool?  You can use one tool for collecting payments and another tool for showing properties, you don't have to use the property management solution for everything.  We can integrate multiple tools into our CMS property management websites.  Just another money saving factor to consider!
• We'll be your secret weapon!  Many of our clients consider us their secret weapon in battling their competition.  
• Easily switch or ditch your property management solution.  Eventually if you tire of their service we can replace much of it with available website software.
• We are trusted by some of the largest and most successful residential property management businesses throughout the nation.  Just check out our website design portfolio to see our work.

Even a just little bit curious as to why smart property management business owners are choosing OpenPotion?  All you have to do is simply talk to us and you will quickly understand why.

Contact OpenPotion to get started...