So what makes a business easy to remember?

Make sure your branding has as many of these qualities as possible...

• A set symbol - ex. Nike's swoosh, Rolex's crown
• Owning a color - ex. Coca-Cola=Red
• Rhymes - ex. Dim-Dim, Yo-Yo, etc.
• Uses alliteration - ex. Mighty Mouse, Harry Housens
• Original - Creating a new word... ex. Google, Xerox, Kleenex, Blu-ray
• A wide, rather than tall, logo ex. FEDEX
• Shocking - ex. Kick Ass Pest Control!

So what make a business difficult to remember? Make sure your branding has as few of these qualities as possible

• Generic names - Home Furnishings Plus, Signs-R-Us, HD-DVD
• A multi-colored logo - More Colors=more diluted visual memory
• Lack of uniformity on marketing materials
• Mispelled names - Graphyx, Boyz
• A tall, rather than wide, logo - ex. Arby's tall hat