Posts related to website projects we are working on or have launched.

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The Call to Action: Why one little tweak might be all you need

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A single change, 90% more clicks.

Getting the call-to-action right is a fine art. Unbounce.com recently ran a test on one of their landing pages that offered a free 30-day trial to new users. All they did was change “You” to “My”, making the new call-to-action read “Start my free 30 day trial”. Within three weeks, they had raised their click-through rate by 90%. In another example of excellent CTA optimization, MatchOffice.com reworded the text of one of their buttons from “Order Information” to “Get Information”, and saw nearly 15% more people click it.

Easily do it on your own website.

All it takes is one simple tweak to a button, and you have a recipe for success. People respond better when they a required to put in minimal effort. Single words carry many connotations, so you need to make sure you are picking the right ones that say the right things about you.

the words that sell

Get us to do it for you.

OpenPotion has been advising companies on conversion optimization techniques like this for years, and we can help you. Changes like this are quick and easy to do, and it will surprise you just how effective they are. Simply click the button below and we’ll be in contact shortly to get started.

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Pssst, a little sneaky discount for our clients.

Cut some corners and get a pretty great deal. Should you subscribe to our Silver Plan, you will benefit from an included hour of website development every month (a value of $120!) to make tweaks and touches to your website. Amazing! Here’s just some of the things you could do with that time…

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Click here to see more of our Plans and Pricing.

How to Make a Rock Star Hero Image

Starr Bryson

What is a Hero Image?

The hero image is a banner that is displayed prominently across the top of a webpage- typically the landing, or home, page- front and center. Its purpose is to present a visual overview of what your website is about and attract visitors to stay awhile. The hero image gives you a chance to show just how awesome you are.

Why is it important to have a Hero Image?

A picture is worth a thousand words. In today’s world of instant gratification and short attention spans, you want to quickly and visually give visitors an idea of what your website is all about- a sort of preview of your content.

A well made Hero Image- such as we do here at OpenPotion- will demonstrate several things in only seconds. A headline, describing your business and what you do, a sub headline telling them what they’ll get, a short video showcasing your business, and finally, a photo of a real person with an actual quote about the business.

Why is it important to use a Real Person?

Stock photos are lame. It doesn’t make your company look very honest if the same person from your hero image shows up all over the internet selling other brands.

You want to be transparent. By using a real person from y our company with the accompanying quote, you’re painting a picture of a company with real people who are approachable and down to earth. Not to mention honest.

Do I have to?

The short answer is yes, you do. The other answer is, no you don’t really have to. We can do it for you. You just provide the photos you wish to use and we’ll do the rest (for a small fee).

If you want to rock out your own hero image, please follow the guidelines below on our handy visual aid.   You’ll be a pro in no time.

 

How to Make a Hero Image Look Awesome

How to Make a Hero Image Look Awesome

Video Announcing Our New Website

Announcing Our New Website

I was outside our home in Pacific Palisades, walking with my almost 2-year-old and my 6 year old nephew and decided to record a quick video. This was a big leap from our old Joomla site and took quite a while to develop… there are still several things on my todo list, but it is up and it is better than our previous site… so… progress!

Some of the things that went into this…

  1. Migrating content
  2. Planning out a simpler, smarter structure for our search engine friendly URLs
  3. Setting up 301,302,307 redirects to redirect old pages and to new locations
  4. Integrating ScheduleOnce
  5. Researching lots of WordPress addons to find the best ones
  6. Setting up site-wide SSL (https)
  7. Enabling and tweaking page caching (W3TC)
  8. CDN integration (CDN77)
  9. Integrating ZOPIM Live Chat
  10. And a LOT more…

 

Why did we switch to WordPress? I’ll write another post on that.Looking to migrate from Joomla to WordPress? Need a new website designed? We can certainly help with that.