Our name is OpenPotion for a reason – we believe openness is the key ingredient for success, and that includes our PPC ad management. With Google Analytics, we can track, create goals, and show you regular reports about where leads come from, and where your money goes.
Here’s Why Your Current PPC Management Isn’t Working
Pay-Per-Click campaigns are popular because they work. If you’re still not getting the leads after hiring a so-called ‘expert’ in paid ad management, they’re doing it wrong. We know what works, and what just plain sucks, so talk to us today.
Many PPC marketing firms can struggle to understand markets they’re not used to. Take property management, for example – with potential tenants, investors, existing clients, and all your other target markets, you’ll have most marketing firms scratching their heads and wasting up to 50% of your investment on poorly-targeted keywords. You need a competent team who understands your business.
Without any marketing savvy, a PPC manager is practically useless. Unfortunately for you, this is often the case, leading to terrible copy that leaks conversions and bleeds leads. Even if your PPC guy is using split testing, it’s not going to achieve much if he’s using terrible copy on both. We ensure your copy qualifies only the valuable clicks, and we’ll constantly revisit your campaign to make sure it consistently performs well.
Or no reporting. That’s right – some PPC managers don’t do any reporting to find out how your ad campaign is going. That’s a bit like planting a seed off in a field, and hoping the rain will keep it alive long enough to bear fruit. When you trust someone with your money, you should expect detailed information about where it’s going and how it is performing at all times. Don’t end up with a marketing strategy made of weeds – demand improved reporting from your PPC firm.
The web is forever changing, and so are your PPC management needs. If your marketing firm simply “sets and forgets”, they’re failing to fulfil their basic criteria as managers. Your keywords will need monitoring, researching, re-evaluating, and adjusting, while ads and project scope will need revisiting as your business grows and develops. Continual optimization of your pay-per-click campaign should be a basic service offered by your management team.
Even if your PPC manager is doing a great job, there’s a chance they’re also doing that for your competitor. PPC teams should not be working for more than one client in any one location and keyword category if they want to avoid conflicts of interest. If they are, you can never be sure whether you are really their top priority. We’re not into politics, so we keep it simple – we avoid working with multiple clients in targeted city areas.
If your SEO team is also your PPC team, it might not be such a great thing. Some marketing companies only offer Pay-Per-Click management to stop their clients from going elsewhere. Their focus isn’t on getting the best results, and some will even admit that they’d rather not be handling it because it
How to Spot a Superstar PPC Manager
It’s survival of the fittest – we pit two ads against each other, both targeting the same keywords, and let your target audience decide which one is more effective. We’ll constantly tweak and adjust elements to develop a rockstar-performing ad.
Most PPC managers put their profit margin above their desire to provide a successful service. This can be anything from 10-20% of your adspend (and with annoying minimum rates too). We do things differently, charging you what’s fair for a service that’s not only honestly valued, but truly effective too.
Do you ever get the feeling that someone’s watching you when you browse the internet? You visit a site, and then you see the business advertised all over the place? That’s called retargeting, and it’s hugely effective at selling to people who have previously visited your site. Our best plans include this because it’s an integral part of PPC management.