Google Apps: Email at Your Domain

Google Apps offers email services, cloud-based storage, a messaging platform, and a host of other tools frequently used by modern companies. There is simply no better tool available for small business teams searching for an affordable and practical means of working together, without the hassle of paying for multiple software licenses. We’re so convinced of it here at OpenPotion that we use Google Apps for our own day-to-day operations, using Google Hangouts, Calendar, Drive, and Docs. As a virtual office, it helps us coordinate, collaborate, and keep up with our workload. Today we’re going to share with you the benefits of using the Apps service for Google Mail (also known as ‘Gmail For Your Domain’).

Email At Your Business Domain

This is perhaps most impressive of all in the Apps arsenal. The Google Apps mail system makes it easier than ever before to send and receive messages using your company’s domain. Here are some more benefits for those who choose Gmail to run their domain mail service.


A Simple, Intuitive, and Powerful Interface

Many companies use personalized email addresses hosted on their own server, i.e. This is a professional alternative to free webmail services such as Yahoo, but is often liable to downtime, hacking, and complex server issues that result in bounced emails and send/receive failures. With Gmail through Google Apps, you benefit from advantages like a 99.9% uptime guarantee, 30GB of digital storage, automatic backups, and spam protection. Best of all, you don’t need to be a tech whiz to understand it—it just works. The usually complex process of configuring settings is simplified by Google’s intuitive, guided system that walks you through your options and helps you make the right decisions for your organization.

Individual User Accounts

Every inbox on Gmail is associated with a unique user. This allows you to create personalized addresses for the various members of your team. Users have their own login, and can have their own permission levels, allowing you to set up sub-admins and other accounts. You can easily establish a new user account by visiting the admin console within Google Apps.

Click the “Add User” option and you’ll have the opportunity to create an account, along with the desired email address. Repeat this simple process for each member of your team.

Username Aliases

Aliases allow you to create a secondary email address that links to an existing inbox. This is a perfect solution for commonly misspelled names, or for making sure that and are able to receive mail to the same place. Rather than creating another inbox that must be monitored (and paid for) separately, an alias allows you to establish a secondary name for the inbox and check mail for both in the same location.

You can add an alias for any member of your team by accessing the individual’s account page and clicking “Add An Alias” under the aliases section.

Domain Aliases

This option allows you to link multiple domains to the same account, which is great for businesses that operate under multiple trading names. In fact, Gmail is a perfect example of this – any email set up under the domain will also work with the domain.

We use this service, as we own and operate multiple domain names. Many of our property management websites are built under our subsidiary, DoorGrow, which is a comprehensive marketing solution for property management and real estate professionals. DoorGrow is operated largely by existing OpenPotion team members, so the easiest option was to simply make any email address work with the domain. Users continue to log into their single inbox each day, but receive all mail sent to them at both domains. Better yet, they can reply to each mail from the respective domain, all from the normal email drafting screen.

Want to do the same thing on your Google Apps account? Navigate to “Domains” under your admin console and click “Add a Domain or a Domain Alias.”


Groups function in much the same way as a username alias, except messages sent to the group are received by multiple recipients. This enables your clients to communicate with entire departments simultaneously. We use Groups for a number of different departments at OpenPotion. Whenever our clients have support requests, want to follow up on a project, or need to contact a specific department (i.e. the content team), they can email an alias that places the response in the inbox of every person in that group. This ensures we respond to requests as quickly as possible, while also eliminating the need to forward messages to other members of our team.

Want to do the same thing for your organization? You can easily create a group within the admin console. You’ll need to assign a name to the group and create an email address. Once this is complete, you’ll add new members to the group and define the role of each person. You’ll also have the option of keeping the group email address internal (i.e. for a managers email group) or allowing anyone on the web to contact it (such as Groups also have an alias setting, so you can even ensure that and go to the same place (we highly recommend this one!).

For Businesses of All Sizes

Whether your company consists of hundreds of staff members in need of dedicated inboxes, or you’re looking for a easy way to manage accounts on multiple domains, Google Apps offers a smart solution to consider. Most of our clients take to the platform immediately, and within hours they find themselves creating new accounts and making complex changes without any assistance.

OpenPotion Knows Google Apps

Feeling overwhelmed? Why not let our team help you navigate the installation of Google Apps for your team? We’re an authorized reseller of the service, and we’re able to get you set up quickly. We’ll provide you with hands-on training, answer any questions you might have, and establish accounts and aliases as needed. Schedule an appointment today: 909-748-5882

Content is King . . . How is Your Kingdom?


Is your Content working for you?

Content is King. But why is it so important? Content serves to engage your clients, tell your story, and sell your brand.

Content marketing is the key to promoting your business. The internet is a crowded market, but with the right content marketing strategy in place, your business will stand out.

If you’re having any doubts about the importance of content here’s three reasons why Content is King:

Relationships & Trust

Relationships are built on trust, and having great content on your website creates the foundation for trust. By being open about what your company offers, you’re opening the doors to building relationships with your clients. But it doesn’t stop there!

Content allows you to continue to keep in touch with clients, assuring that they’re receiving the best customer service possible. It keeps a circle of communication open, building a reputable name for your brand.

Think of content as your company’s voice. Your website is the spokesperson for your company.

Content doesn’t begin and end on the pages of your website. What about your Social Media? Yes, even a 140 character count Tweet must be well written content.

Every Tweet and every Facebook status speaks for your company just as loudly as your website does. In today’s market, Social Media is so important and many consumers will look at your Social Media to decide if your business is the right choice for their needs.

Think of it like this: Your website is your best employee, but your Social Media is your PR Expert.

Google is Your Friend

Long gone are the days of “black hat” tricks to get your website ranked higher on search engines. SEO and excellent content are today’s “white hat” tricks. Having well written content on your website that speaks to your audience will take you a long way up the rankings.

We all know people visit your website- but did you know search engines visit, too? They send crawlers to check things out that can affect how you show up on a search.

Hope to see you at the top!

Leave the Hard Work to Us

Are you ready to amp up your game? We can help you create a content marketing strategy to fully engage your visitors and current clients and increase your sales.

Find out how easy it is to get more effective content working for you.

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Starr, Content Goddess

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