Entries by Adam Zetterlund

Google Apps: Email at Your Domain

Google Apps offers email services, cloud-based storage, a messaging platform, and a host of other tools frequently used by modern companies. There is simply no better tool available for small business teams searching for an affordable and practical means of working together, without the hassle of paying for multiple software licenses. We’re so convinced of it […]

Under Construction: Building a Property Management Company From the Ground Up

According to a 2013 report from the Joint Center for Housing Studies of Harvard University, a whopping 43 million American households now live in residential rental properties. For entrepreneurs considering property management, this growing figure represents a staggering pool of business opportunities. While the growth potential of this industry has skyrocketed, both would-be property managers […]

Property Pointers: 4 Simple Steps to Improve Property Management Websites

Managing a busy property management business requires business owners to carefully prioritize their time, as they work to resolve tenant issues, find new clients, and remain profitable. Establishing a dynamic property management website can help you do exactly that, but you can’t expect incredible results with a cookie cutter webpage. Instead, your business needs to […]

3 Reasons to Get an Open-Source CMS Website Instead of Something Proprietary

Launching a new website is an intensive process that encompasses a myriad of diverse tasks. From choosing a design scheme and layout to crafting the content that fills the site’s pages, it’s important to pay careful attention to the many components of a new website’s identity. For amateur webmasters with little experience in creating and […]

Dealing with Bad or Negative Yelp Reviews

  From large, multi-national chains to mom-and-pop storefronts on Main Street, Yelp reviews have a powerful impact on a business’ bottom line. Modern consumers rely on Yelp reviews to learn about merchants in their local area, make purchasing decisions, and choose between competing businesses. While 5-star reviews help a company stand out and build online clout, negative […]