Feedback from real customers is easily one of the most powerful selling tools you can use to find buyers on the web. What happens when it all goes wrong, however? Unfortunately, your business will likely find a few customers along the way who aren’t thrilled. Whether you provided poor service, you over-promised and under-delivered, or your client […]
Google Apps offers email services, cloud-based storage, a messaging platform, and a host of other tools frequently used by modern companies. There is simply no better tool available for small business teams searching for an affordable and practical means of working together, without the hassle of paying for multiple software licenses. We’re so convinced of it […]
According to a 2013 report from the Joint Center for Housing Studies of Harvard University, a whopping 43 million American households now live in residential rental properties. For entrepreneurs considering property management, this growing figure represents a staggering pool of business opportunities. While the growth potential of this industry has skyrocketed, both would-be property managers […]
Last week, Apple fans around the planet erupted into a frenzy as the technology behemoth released its newest iPhones, the iPhone 6 and the iPhone 6 Plus. Yes, I’ll admit, a good deal of the OpenPotion staff was glued to the live feed too, and we giddily exchanged messages back and forth about the latest […]
Managing a busy property management business requires business owners to carefully prioritize their time, as they work to resolve tenant issues, find new clients, and remain profitable. Establishing a dynamic property management website can help you do exactly that, but you can’t expect incredible results with a cookie cutter webpage. Instead, your business needs to […]
Earlier this year, mobile web usage in the United States overtook traditional desktop browsers for the first time in history. With millions of connected devices scattered around the nation, consumers have more access to the Internet than ever before. Long gone are the days when users had to peruse subpar mobile sites that lacked […]
After several months of collaboration with a talented web design company, your website is finally live! Now what? If you’re like the vast majority of business owners, you might not have the first clue as to what to do next. While a dynamic website forms the cornerstone of your company’s online web presence, you […]
Maintaining a company blog with frequent posts often falls pretty low on the priority scale for small business owners. After all, what real impact does a blog post have on a company’s success? If you’re tempted to say “not much,” you might be surprised to learn the actual answer. In fact, a single blog post […]
Launching a new website is an intensive process that encompasses a myriad of diverse tasks. From choosing a design scheme and layout to crafting the content that fills the site’s pages, it’s important to pay careful attention to the many components of a new website’s identity. For amateur webmasters with little experience in creating and […]
From large, multi-national chains to mom-and-pop storefronts on Main Street, Yelp reviews have a powerful impact on a business’ bottom line. Modern consumers rely on Yelp reviews to learn about merchants in their local area, make purchasing decisions, and choose between competing businesses. While 5-star reviews help a company stand out and build online clout, negative […]
