Posts

Your Website Could Use a Refresher

Websites are like gardens – you need to keep watering them or they wilt. Something as simple as updating the call to actions can improve conversions by as much as 90%, and most sites that are a year or more old have elements that could be improved.

If you’re not frequently checking in with your website, it could be going stale. Here’s some typical changes our clients ask for that make a huge difference in the performance of their sites…

Update your software.

1Technology moves quickly, and just like ‘dog years’, a year in internet time is a big deal. If your software is out of date, you could be a prime target for spam attacks and costly site damage. Think you have nothing to steal? You’re still at risk. Hackers are not just looking to take – they’re wanting to use. You’re currently a prime target to those looking to use your site for spam, illegal file serving, and other nasty activities. hurting your reputation and taking months to repair the damage.

A quick software update could be all you need to have a faster, safer site, free from spam attacks and malware. Let us work our magic to keep your site safe and secure.

Freshen your SEO copy.

2Google updates its algorithms more often than I have a cup of tea – in the last few years we’ve seen the birth of Google Updates ‘Panda’, ‘Penguin’, and even a scary sounding ‘Payday Loan’, to name a few. These Google changes will have affected how your site shows up when people search. If your site has not been prepped for these changes, it’s a good bet that you’ve sunk down the rankings and slipped out of sight.

If your copy is earmarked as ‘spammy’ or ‘impersonal’, you could be losing your place in the Search Engine Results Pages. Let our Content Goddess Starr spring clean your content and boost your online reputation.

Make your site responsive.

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You aren’t using the same technology that you were when your site originally launched. Internet Explorer has released 5 new versions in the last 5 years, and since 2009, mobile web browsing has grown from 1% to a third of all internet traffic. Is your site responsive and compatible with current browsers? If not, say goodbye to a large chunk of your potential leads. With a growing portion of web traffic now coming from mobile devices, it’s important to be ready.

If your site is not yet responsive, speak to us – we can do this for you.

Simplify your menu structure.

7bLong, confusing menus are so 2012. Web users are quick, and far too fickle to sift through complex menus to find what they want. We recommend 5 items or less on your main menu.

If your menu leaves visitors in a muddle, lets work together and streamline things.

Is it time for a total redesign?

3Does your website work as hard as your best employee? Could you pay someone to work 24 hours a day, 7 days a week to adequately and consistently sell your product? Would you rather just have more leads, more income, and less to worry about? A redesign helps you to spend less and earn more.

We work with different budgets to achieve exactly what you’re looking for. Get in touch to find out how we can help you make more sales.

Refresh and update for less.

Websites should grow with your business. Our monthly support plans allow them to do just that, at a price that works for you.

On our Silver plan ($89 a month), you not only get government-grade security and fabulous 24/7 support, but you also get an included design hour every month (this alone is worth $129). You can use this to make gradual updates as and when they’re needed.

For more included design hours, or multiple sites, try our Gold or Platinum plans. Our customers love them!

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How to Make a Rock Star Hero Image

Starr Bryson

What is a Hero Image?

The hero image is a banner that is displayed prominently across the top of a webpage- typically the landing, or home, page- front and center. Its purpose is to present a visual overview of what your website is about and attract visitors to stay awhile. The hero image gives you a chance to show just how awesome you are.

Why is it important to have a Hero Image?

A picture is worth a thousand words. In today’s world of instant gratification and short attention spans, you want to quickly and visually give visitors an idea of what your website is all about- a sort of preview of your content.

A well made Hero Image- such as we do here at OpenPotion- will demonstrate several things in only seconds. A headline, describing your business and what you do, a sub headline telling them what they’ll get, a short video showcasing your business, and finally, a photo of a real person with an actual quote about the business.

Why is it important to use a Real Person?

Stock photos are lame. It doesn’t make your company look very honest if the same person from your hero image shows up all over the internet selling other brands.

You want to be transparent. By using a real person from y our company with the accompanying quote, you’re painting a picture of a company with real people who are approachable and down to earth. Not to mention honest.

Do I have to?

The short answer is yes, you do. The other answer is, no you don’t really have to. We can do it for you. You just provide the photos you wish to use and we’ll do the rest (for a small fee).

If you want to rock out your own hero image, please follow the guidelines below on our handy visual aid.   You’ll be a pro in no time.

 

How to Make a Hero Image Look Awesome

How to Make a Hero Image Look Awesome