What is a Hero Image?
The hero image is a banner that is displayed prominently across the top of a webpage- typically the landing, or home, page- front and center. Its purpose is to present a visual overview of what your website is about and attract visitors to stay awhile. The hero image gives you a chance to show just how awesome you are.
Why is it important to have a Hero Image?
A picture is worth a thousand words. In today’s world of instant gratification and short attention spans, you want to quickly and visually give visitors an idea of what your website is all about- a sort of preview of your content.
A well made Hero Image- such as we do here at OpenPotion- will demonstrate several things in only seconds. A headline, describing your business and what you do, a sub headline telling them what they’ll get, a short video showcasing your business, and finally, a photo of a real person with an actual quote about the business.
Why is it important to use a Real Person?
Stock photos are lame. It doesn’t make your company look very honest if the same person from your hero image shows up all over the internet selling other brands.
You want to be transparent. By using a real person from y our company with the accompanying quote, you’re painting a picture of a company with real people who are approachable and down to earth. Not to mention honest.
Do I have to?
The short answer is yes, you do. The other answer is, no you don’t really have to. We can do it for you. You just provide the photos you wish to use and we’ll do the rest (for a small fee).
If you want to rock out your own hero image, please follow the guidelines below on our handy visual aid. You’ll be a pro in no time.