Google Apps: Email at Your Domain

Google Apps offers email services, cloud-based storage, a messaging platform, and a host of other tools frequently used by modern companies. There is simply no better tool available for small business teams searching for an affordable and practical means of working together, without the hassle of paying for multiple software licenses. We’re so convinced of it here at OpenPotion that we use Google Apps for our own day-to-day operations, using Google Hangouts, Calendar, Drive, and Docs. As a virtual office, it helps us coordinate, collaborate, and keep up with our workload. Today we’re going to share with you the benefits of using the Apps service for Google Mail (also known as ‘Gmail For Your Domain’).

Email At Your Business Domain

This is perhaps most impressive of all in the Apps arsenal. The Google Apps mail system makes it easier than ever before to send and receive messages using your company’s domain. Here are some more benefits for those who choose Gmail to run their domain mail service.


A Simple, Intuitive, and Powerful Interface

Many companies use personalized email addresses hosted on their own server, i.e. This is a professional alternative to free webmail services such as Yahoo, but is often liable to downtime, hacking, and complex server issues that result in bounced emails and send/receive failures. With Gmail through Google Apps, you benefit from advantages like a 99.9% uptime guarantee, 30GB of digital storage, automatic backups, and spam protection. Best of all, you don’t need to be a tech whiz to understand it—it just works. The usually complex process of configuring settings is simplified by Google’s intuitive, guided system that walks you through your options and helps you make the right decisions for your organization.

Individual User Accounts

Every inbox on Gmail is associated with a unique user. This allows you to create personalized addresses for the various members of your team. Users have their own login, and can have their own permission levels, allowing you to set up sub-admins and other accounts. You can easily establish a new user account by visiting the admin console within Google Apps.

Click the “Add User” option and you’ll have the opportunity to create an account, along with the desired email address. Repeat this simple process for each member of your team.

Username Aliases

Aliases allow you to create a secondary email address that links to an existing inbox. This is a perfect solution for commonly misspelled names, or for making sure that and are able to receive mail to the same place. Rather than creating another inbox that must be monitored (and paid for) separately, an alias allows you to establish a secondary name for the inbox and check mail for both in the same location.

You can add an alias for any member of your team by accessing the individual’s account page and clicking “Add An Alias” under the aliases section.

Domain Aliases

This option allows you to link multiple domains to the same account, which is great for businesses that operate under multiple trading names. In fact, Gmail is a perfect example of this – any email set up under the domain will also work with the domain.

We use this service, as we own and operate multiple domain names. Many of our property management websites are built under our subsidiary, DoorGrow, which is a comprehensive marketing solution for property management and real estate professionals. DoorGrow is operated largely by existing OpenPotion team members, so the easiest option was to simply make any email address work with the domain. Users continue to log into their single inbox each day, but receive all mail sent to them at both domains. Better yet, they can reply to each mail from the respective domain, all from the normal email drafting screen.

Want to do the same thing on your Google Apps account? Navigate to “Domains” under your admin console and click “Add a Domain or a Domain Alias.”


Groups function in much the same way as a username alias, except messages sent to the group are received by multiple recipients. This enables your clients to communicate with entire departments simultaneously. We use Groups for a number of different departments at OpenPotion. Whenever our clients have support requests, want to follow up on a project, or need to contact a specific department (i.e. the content team), they can email an alias that places the response in the inbox of every person in that group. This ensures we respond to requests as quickly as possible, while also eliminating the need to forward messages to other members of our team.

Want to do the same thing for your organization? You can easily create a group within the admin console. You’ll need to assign a name to the group and create an email address. Once this is complete, you’ll add new members to the group and define the role of each person. You’ll also have the option of keeping the group email address internal (i.e. for a managers email group) or allowing anyone on the web to contact it (such as Groups also have an alias setting, so you can even ensure that and go to the same place (we highly recommend this one!).

For Businesses of All Sizes

Whether your company consists of hundreds of staff members in need of dedicated inboxes, or you’re looking for a easy way to manage accounts on multiple domains, Google Apps offers a smart solution to consider. Most of our clients take to the platform immediately, and within hours they find themselves creating new accounts and making complex changes without any assistance.

OpenPotion Knows Google Apps

Feeling overwhelmed? Why not let our team help you navigate the installation of Google Apps for your team? We’re an authorized reseller of the service, and we’re able to get you set up quickly. We’ll provide you with hands-on training, answer any questions you might have, and establish accounts and aliases as needed. Schedule an appointment today: 909-748-5882

Why I Love My New Tuft & Needle Mattress (And I’ve Not Even Got It Yet)

Online Reviews Are a Big Deal (Even for mattresses)

4:36am, Thursday morning of last week, I awoke to a crunch. My flimsy $100 mattress had finally given out on me. It’d served me well, being one of the first things I bought since immigrating to America from England, but now it was time to be a grown up and invest in a real mattress. I propped myself up on my broken bed-springs, popped my laptop open, and started browsing the web to find some recommendations.

One business name kept surfacing in the forums I visited. Their name was Tuft & Needle, and their promise was simple – “Great sleep at a fair price.” One of the first things on their website to catch my eye was this statement:

“We thought there were too many zeros in a mattress too.”

You had me at hello.

You had me at, “Hello.”

“Finally, someone’s on my side!” This headline was not only attention-grabbing, but it spoke to me – yes, I wanted a good investment, but I also had wondered if I really needed to pay thousands for a bed. My pain point (aside from the broken spring in my butt) was that mattresses just seemed too expensive. And that was blocking me from seriously shopping for one.

Their whole site was impressive. Clean text, clear product images, diagrams that instantly made sense to me, and a simple design that got to the point, as if their web designer knew I’d be browsing half-asleep in the middle of the night. Then I found the one thing that made me go from interested website visitor to impulse buyer (complete with credit card in hand) – this review…

“When I first ordered my mattress, I opted for the 5-inch thick version, simply because I wanted to save $100 over the 10-inch version. But when I realized the 10-incher would be better for me, Tuft & Needle actually allowed me to upgrade by charging me the $100 difference. All I have to do now is donate the 5-inch mattress to a charitable organization and present Tuft & Needle with a receipt from that organization.”

Just one review, from one happy customer, and within 4 minutes I had placed an order for my own Tuft and Needle. Why? Because this review showed me that they were not only confident in their product, but they wanted their customers to be happy above all else. They wouldn’t be able to re-sell the ‘used’ mattress, but the happiness of the customer is worth more to them than the cost of a donated mattress. As it turns out, that decision bought them a new customer – me – and undoubtedly many more.

The point I’m trying to get at is that reviews count. Reviews count a HUGE deal. As Jason says in his eBook 13 Rockstar Tips to Get Reviews (That Don’t Suck), “It is important to evaluate the cost of possible negative reviews and multiply those as they accumulate over time.” By the same token, it’s important to understand how far a kind gesture to a happy customer will go. Tuft & Needle has earned a huge portion of their business through word of mouth, and doing the right thing. Customers don’t quickly forget that (and if you’re really lucky, they’ll blog about it).

Reviews are a HUGE DEAL.

Reviews are a HUGE DEAL.

What happened next? Well, I continued to read up on them, and found out a few interesting things. They’ve only been in business since 2013. That means that in the space of a year, they’ve gone from nameless start-up to a company I can stumble across during random web browsing at 4am. Their Amazon page already has hundreds of reviews, and their footprint spreads much further than just a few tired mattress review sites. So far, I’ve found articles about them on Fortune, Entrepreneur, Fox, and plenty of other news sites. Their business model works incredibly well.

I want to mention as well, their ordering process is delightful. While I might not have my delicious marshmallow-of-a-mattress yet, I can enjoy the comfort of multiple emails letting me know each stage of my ordering process, as well as a reply to my tweet. They’re super responsive, and I can sleep somewhat-soundly knowing that I’ll have no issues dealing with them, even if the product that shows up at my door fails to address all of my diva demands.

Ordering was a breeze.

Ordering was a breeze.

My takeaway message? Reviews count! If you believe in your product, don’t be afraid to show it. Treat your customers like humans, and understand their pain points. Spend a little money making sure your customers love you. Also, have a kick-ass website that sells to each and every visitor, the moment they click onto the page. Oh, and you spend a third of your life in bed (more, if you work from home like me), choose your next mattress with care (and get a buckwheat pillow for yourself – thank me later).

-Helen, Jason’s British Brain


Frightening Ways Your Website is Losing Leads

Frightening Ways Your Website is Losing Leads

It’s Halloween, and in honor of the holiday, we’re going to take a look at some frightening ways your website could be losing you leads. If your website is not properly set up to get conversions and bring in leads, you’re losing out on potential business and bleeding money. The scariest part is, you’re probably not even aware of it!

There are many fundamental items your website must contain to have a high conversion rate – these include layout, design, and content. If your website is missing even just one of these important factors, your bottom line could be affected.

Above the Fold

What is”above the fold” and why is it important? Above the fold is the area of your website a visitor will first lay eyes upon when coming to your site, the area that is visible without having to scroll down. Sometimes referred to as the hero or the showcase area, this is your first chance to catch people’s attention, tell them what you can do for them, and address their pain point.

You want to answer their question: What’s in it for me?

Does your showcase area effectively target your key audience? Does it contain the important elements that will turn visitors into customers?

If the answer is no to either of these questions, then you could be losing out on potential business.

Homepage Content
Of course, when we think about content, we think about the words on the page and crafting great copy to draw in our visitors and sell them on our products. What most people don’t know is that content isn’t just words.



There are key elements every website needs to have to grab attention and convince your would-be customers that they need you. These include forms, social proof, and up-to-date contact information, just to name a few. Above and beyond that, there is a specific formula to these elements that, if followed, will greatly transform your business and increase your sales.

Other Features
Websites that are built for marketing will assuredly capture more leads and increase your sales. There are many features a website can include to capture these leads, and if your website doesn’t have these items, you’re bleeding money and missing out.


So, how do you know if your website is effective at capturing leads and turning over conversions? Which features should your website include, and what should your forms ask your visitors for? If only there were some type of test you could take to figure all of this out for you . . .

Introducing DoorGrow, a simple test you can take in just a few moments to evaluate how well your website is at getting you those leads. Geared towards property management websites (because that’s our specialty), this test will walk you through your website step-by-step and ask questions to determine if you’re losing out on leads or converting like a pro.


Editor’s Note: If you’re not a property manager or a property management website, don’t be afraid to take the test, too. It’s targeted towards getting more doors for property management companies, but it’s still a great test to evaluate key elements every website should have to increase conversions and sales.

Building incredibly effective websites is what we do at OpenPotion—after all, we’re marketers first and designers second. Take our free test today  and discover for yourself if your website is costing  you leads.


-Starr, Content Goddess

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Why is WordPress the Best CMS Choice for Property Management Websites?



If you’ve made the decision to use WordPress as the starting point of your property management website, you’re already off to a great start. While there are several other choices out there for a content management system for your website (such as Joomla and Drupal) there are a number of advantages that WordPress brings to the table.

But first, you may be asking yourself what exactly is a content management system and why use a CMS in the first place?

What a CMS Does

Essentially, a CMS is a web application that makes it easy for non-technical people to edit, update, and manage their website through a visual interface. You no longer have to be a hardcore coder to make grand changes to your website – with a few sweeping motions of your mouse and a few clicks, you can add in a video, change the background image, edit the text content, or create an entirely new page.

The power of a content management system effectively hides all of the “behind the scenes” complicated stuff allowing the user to focus on the website’s message and presentation.


WordPress makes creating and editing your site easier.

WordPress makes creating and editing your site easier.


Even though creating an interface that is easy for the average user to use is the goal for all CMSs, it’s important to note that not all CMSs are created equally–in fact, many management systems can still be fairly complicated applications that will challenge your intellectual prowess.

Why use WordPress?

WordPress has been downloaded 140 million times, while the next popular CMS was only downloaded 30 million times. This gives you a pretty clear picture of just how widely used WordPress is. Simply put, it’s popular for a very important reason: it’s easy to learn and use.

Some of the major WordPress advantages:

  • You’re in good company: CNN, Harvard, Forbes, and the White House use WP.
  • Responsive: works on mobile phones and tablets
  • Manage your website from any computer, anywhere in the world
  • Search engines LOVE WordPress: it’s easy for search engines to read and index your site, and includes options for precise search engine optimization (SEO). Getting ranked highly by search engines has always been a tough battle – by choosing WP, you make it that much easier to gain valuable ground.
  • Everything is 100% customizable – from the text content to the visual layout, you have as much control over your site as you need.
  • Make Your Website Do What It Needs to Do: with 27,000 free plugins available, you can add new functionality and life to your site in minutes—add contact forms, photo galleries, event calendars, live chat, rental listings, application forms, and more.
  • You don’t have to know a thing about HTML, CSS, PHP, or FTP (or even what they stand for):  WordPress is hands down the easiest CMS to use for beginner users, and you can make all your changes entirely within the visual interface.

If you’re thinking of creating or redesigning your property management company’s website, you are on the right track. With more than 70% of renters starting their search online, and more than 92% of home buyers using the internet to find their next home, WordPress will allow you to set up a website quicker and easier.  And thanks to the many SEO features and options, you’ll reach more property owners and tenants in larger numbers than before.

Even still, there is a way to take it a step further.

Enter OpenPotion . . .

While many property managers are satisfied with using WordPress out of the box, we know our clients expect more. When we develop a website using WordPress, we add extra functionality and features that go above and beyond the standard CMS.

We add a tried-and-true layout that converts users to customers: even if you add your own pages or content, your site will still follow the basic rules and layouts we’ve established to convert.

Wanting to make things even easier, we add “drag and drop” functionality: editing your site has NEVER been this easy before. Want a text box on your page? Then you simply drag a text box where you want it to be on the page, then edit the type. Want to add a button? A testimonial? Click, drag, drop, then customize it as you see fit.


Here’s just a sample of the visuals you might see when editing your WP OpenPotion website.

With WordPress as your CMS and OpenPotion as your tour guide through the process, you’ll save time, lower costs, increase sales, and end up with an incredibly effective website.

Ready to discover what OpenPotion can do for your business?  Contact us today.

-Morgan, Website Developer


Meet Our Accounting Goddess


For the last several months, you’ve had the opportunity to get to know our team in this series, Meet the Team.  At OpenPotion, we pride ourselves on building awesome relationships, and the transparency that goes along with that creedo.   We’ve given you a peek into the lives of all of our team members, and now we would like to introduce you to our bosses.

Jason and Ashley are the founders, co-owners, and CEOs of this company- without them there would be no OpenPotion. Partners in life and business, this dynamic duo inspires all of us to do better, learn more, and perform at 110% every single day.  Next week you’ll get to read the exclusive interview with Jason.  Today, I would like to introduce you to Ashley.


 What’s your background as far as work?
I have been working as the co-owner of OpenPotion since we started the company in 2008. Before that I worked as the Marketing and PR Manager for a consulting company. I have also worked as a coffee barista, a file clerk at an insurance company, and an office manager at a chamber of commerce.

What do you bring to our Team that is valuable?
I am really good with numbers, and I handle all of the accounting. I also handle all of the corporate filings and documents and  help manage support tickets and billing issues. I pretty much do anything that Jason asks me to take care of.

Where do you live, and with whom?
I live with the love of my life, Jason, and our four children; three girls and one boy.  We also have 2 dogs 🙂

What do you like to do in your spare time?
I love to read, sing, and be artistic and creative. I also love being on the PTA at my son’s school and doing volunteer work.

Where do you hang out at when you’re not at work?
For me, work and home are the same place so I am mostly at home.

If you didn’t work for OpenPotion, what would your dream job be?
I would love to run a non-profit organization or open a bakery.

What is the best part about working from home, and one of the biggest challenges of working from home?
The biggest challenge in working from home is being able to separate my personal life and work. They overlap all the time and it’s difficult to set boundaries. I love working from home because it gives me the freedom to be more involved in my children’s  education and volunteer at their schools.

What is your favorite advice that you like to give to clients about their website?
If they do not have a website that sells well and/or has functionality built into the site that cuts down their workload, they are missing out on a valuable tool to help their business grow.

What has been your funniest moment working at OP?
I don’t have a specific incident that was funny, but I sure do enjoy sitting in the team chat room online and watching all the funny memes that everyone creates.

What’s your favorite food?
Sushi, cupcakes, pizza

What would your rapper name be?
Suga Rush (like sugar)

Favorite movie?
Oh man, this is a hard one. I love The Lord of the Rings movies. I love Across the Universe.  And all of The Avengers movies.

If you had a super power what would it be?
I would definitely want the power of telepathy.

Share a favorite meme from the internet.


-Starr Bryson, Content Goddess

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Meet Marcelo: Website Developer Extraordinaire



Welcome back to our, “Meet the Team” series.  If you’ve been following along, you’ve had the chance to meet our team members through personal interviews and get a peek at the people behind the scenes of OpenPotion.   So far, you’ve had the chance to get to know our customer service expert and web developer Morgan, our awesome projects manager Esteban, our British assistant to our CEO Helen, the members of our content team, Adam the Content Wizard and Starr the Content Goddess, our visionary designer Mike, and our fabulous web developer, Fabricio.

Today, we’d like to introduce Marcelo, a very talented and knowledgeable website developer.

"Life is not meant to be understood, but to live."

“Life is not meant to be understood, but to live.”


What’s your background as far as work?
I studied and graduated as a Systems Engineer from U.M.S.S. in Cochabamba, Bolivia and then did other courses on Preparation and Evaluation of Projects also in the U.M.S.S. until 2005.  After that, I developed custom systems for different companies in the surrounding areas for about a year, until I was hired at XpertSolutions to create different desktop and web applications for companies in Germany and Bolivia. Earlier this year I left my job there to begin working at OpenPotion.

What do you bring to our Team that is valuable?
I bring 10 years of experience in advanced programming in web and desktop applications to OpenPotion, which will help us as we grow and move forward into the future.

Where do you live, and with whom?
I live in Cochabamba, Bolivia, with my wife, whom I recently married in January of this year.

What do you like to do in your spare time?
I like watching movies and taking long walks in the park.

Where do you hang out at when you’re not at work?
With my family and friends.

If you didn’t work for OpenPotion, what would your dream job be?
If I didn’t work on OpenPotion, my dream job would be owning and operating my own Software Development company.

What is the best part about working from home, and one of the biggest challenges of working from home?
The best part of working from home is that I can work at different times and make my own schedule, without the need of going to an office, saving time on commuting back and forth.  The biggest challenge of working from home is keeping yourself motivated, disciplined, and working on your own limitations to meet deadlines and achieve your personal goals.

What is your favorite advice that you like to give to clients about their website?
Don’t be afraid of using more colors and nice images in your design so users enjoy viewing it. Let’s get over the minimalistic designs!

Which projects have you enjoyed working on the most and why?
I don’t have one in mind in particular, but I like doing my job, and enjoy doing all of the projects I work on because I know I was a part of them and I always feel good when our clients provide great feedback and are super happy with their new websites.

What’s your favorite food?
I love almost every food around, but my favorite would be grilled meat,  paired with a great wine.

What would your rapper name be?
MC Cello!

Favorite movie?
The Butterfly Effect

If you had a super power what would it be, and why?
To be able to teleport, because there’s so many places I would like to visit without wasting time on traveling from one place to another.

Share a favorite meme from the internet.




-Starr Bryson, Content Goddess

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Meet Our “Fab”ulous Web Developer


For the past few months, we’ve been taking you on a tour of our rock start team here at OpenPotion, giving you a VIP backstage pass and an insider view of our fantastic team members.  Getting to know us on a more personal level lets you see the real people behind the scenes of the magic we create.

So far you’ve had the chance to get to know our customer service expert and web developer Morgan, our awesome projects manager Esteban, our British assistant to our CEO Helen, the members of our content team,  Adam the Content Wizard and Starr the Content Goddess, and our visionary designer Mike.

Today, we’re happy to share our interview with Fabricio, one of our developers and technicians.  Fab works on the  development, coding, and technical stuff that makes our clients’ websites so great.  Without him, we would certainly be lost.


What’s your background as far as work?

I graduated from UPSA (Universidad Privada de Santa Cruz De La Sierra).   After graduation, I worked in a Software firm Called TSE-Win, a Bolivian software factory for Madrid, Spain.  After that I worked for InforFactory, another Bolivan software factory for Madrid, Spain.  After InforFactory, I branched out as a freelancer and worked in the following areas:
Web System Development for My Institute of Insurance (a Miami Insurance Institute), as the head developer for a London Firm Called SKYCIG (Electronic Cigarette sell business), and for several USA based businesses building and maintaining their Joomla and WordPress sites.   I currently work for OpenPotion.

What do you bring to our Team that is valuable?

With more than 14 years of website and web-system development, I bring a lot of technical knowledge to the team.

Where do you live, and with whom?

I live in Santa Cruz, Bolivia with my wife Maria Jose and my two boys Leonardo (10 years old ) and Agustin (17 months old).

What do you like to do in your spare time?

I like to stay at  home and watch movies or go out with my family to enjoy their company.

Where do you hang out at when you’re not at work?

I do not have a place I hang out.  I  just enjoy visiting my friends or having them over to my house.

If you didn’t work for OpenPotion, what would your dream job be?

My dream job is doing what I do.  I would like to learn mobile apps at some point, though.

What is the best part about working from home, and one of the biggest challenges of working from home?

The best part about working from home is the flexibility with my hours and avoiding driving in rush hour traffic (too much stress).  The biggest challenge is to let go of the old habits of the conventional job in an office.

What is your favorite advice that you like to give to clients about their website?

Give your website the importance that it requires in order to obtain benefits from it.

What has been your funniest moment working at OP?

I do not have one funniest moment there are a lot,  especially in the team meetings, both chat and video.

Which projects have you enjoyed working on the most and why?

There is no one project that I like the most.   I would say all of them that offer some pressure to finish them on time, there is a moment when you realize you’ve finished ahead of the deadline and say it’s DONE and you feel good for a job well done.

What’s your favorite food?

Churrasco (it’s like a BBQ)

What would your rapper name be?

Real Fab

Favorite movie?

From Paris with Love

If you had a super power what would it be, and why?

Mind reading, to know what’s coming in order to make a good business decision.

Share a favorite meme from the internet.













-Starr, Content Goddess

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Content is King . . . How is Your Kingdom?


Is your Content working for you?

Content is King. But why is it so important? Content serves to engage your clients, tell your story, and sell your brand.

Content marketing is the key to promoting your business. The internet is a crowded market, but with the right content marketing strategy in place, your business will stand out.

If you’re having any doubts about the importance of content here’s three reasons why Content is King:

Relationships & Trust

Relationships are built on trust, and having great content on your website creates the foundation for trust. By being open about what your company offers, you’re opening the doors to building relationships with your clients. But it doesn’t stop there!

Content allows you to continue to keep in touch with clients, assuring that they’re receiving the best customer service possible. It keeps a circle of communication open, building a reputable name for your brand.

Think of content as your company’s voice. Your website is the spokesperson for your company.

Content doesn’t begin and end on the pages of your website. What about your Social Media? Yes, even a 140 character count Tweet must be well written content.

Every Tweet and every Facebook status speaks for your company just as loudly as your website does. In today’s market, Social Media is so important and many consumers will look at your Social Media to decide if your business is the right choice for their needs.

Think of it like this: Your website is your best employee, but your Social Media is your PR Expert.

Google is Your Friend

Long gone are the days of “black hat” tricks to get your website ranked higher on search engines. SEO and excellent content are today’s “white hat” tricks. Having well written content on your website that speaks to your audience will take you a long way up the rankings.

We all know people visit your website- but did you know search engines visit, too? They send crawlers to check things out that can affect how you show up on a search.

Hope to see you at the top!

Leave the Hard Work to Us

Are you ready to amp up your game? We can help you create a content marketing strategy to fully engage your visitors and current clients and increase your sales.

Find out how easy it is to get more effective content working for you.

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Starr, Content Goddess

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Meet our Graphic Designer


Happy Friday and welcome back to our ongoing series, “Meet the Team,” where we’re giving you a chance to get a personal look into the lives of our fantastic team members here at OpenPotion.  So far you’ve had the chance to get to know our customer service expert and web developer Morgan, our awesome projects manager Esteban, our British assistant to our CEO Helen, and the members of our content team,  Adam the Content Wizard and Starr the Content Goddess.

This week, we’re interviewing our visual virtuoso and graphics guru, Michael.

"Never give up!"

“Never give up!”

What’s your background as far as work?

– Started my career as a freelancer graphic designer, operating my own business for 5 years
– Worked for a year in the marketing department of Rockwell Automation as a marketing coordinator
– Worked as an ad coordinator for a farming magazine for a year
– Worked as a graphic designer for 5 years at Greentec – electronics recycler / Thinkrecycle – electronic recycling fund-raising program
– Worked for one year as a graphic designer at Bailey Creative – web design agency

What do you bring to our Team that is valuable?

– 17 years of design knowledge and experience

Where do you live, and with whom?

I was born and raised in Kitchener-Waterloo Ontario Canada, HQ of Blackberry (formally RIM) and the largest Octoberfest next to Bavaria. I currently reside in Stratford Ontario Canada, hometown of the likes of Lloyd Robertson, Peter Mansbridge and Justin Bieber. I live with my partner Carri-Ann, her two children Hannah and Grant, toy poodle Maxwell and teddy-bear hamster Charles. My son Kyle also live with us on a part time basis.

What do you like to do in your spare time?

– Train in the martial arts
– Watch movies…love movies
– Road trips…explore new places
– Send time with my son Kyle
– Draw, read, camp

Where do you hang out at when you’re not at work?

Working from home, I don’t get out much…when I do go out, it’s usually to the dojo where I train twice a week in Aiki Jujitsu and Goju Ryu Karate.

If you didn’t work for OpenPotion, what would your dream job be?

Honestly, I have a passion for designing mobile apps. I’d love to do more of that type of work. I think I’d do well teaching martial arts at my own dojo as well.

What is the best part about working from home, and one of the biggest challenges of working from home?

Best part – The flexibility and freedom to set my own schedule and hours
Biggest challenge – Staying focused and disciplined and avoiding distractions

What is your favorite advice that you like to give to clients about their website?

I like to remind clients that “it’s all part of the process”. Developing a website consists of incremental stages that build on one another to create the final product. Not to worry, the wire-frame isn’t how the final website will look, it’s just the beginnings of the process.

What has been your funniest moment working at OP?

I find it amusing that the team feels compelled to say my name with a British accent all the time. Now I just need to convince them to add “Sir” before it.

Which projects have you enjoyed working on the most and why?

I like working on the projects that require multiple components such as logo, wire-frame, style tile, mock-up, business card, etc. This way I can help clients to build a brand, not just a website.

What’s your favorite food?

Sushi and chocolate, not together though.

What would your rapper name be?

Throw down

Favorite movie?

Sooo many to choose from… I’ll go with “Saving Private Ryan” for the purpose of this interview.

If you had a super power what would it be, and why?

The same one Bruce Wayne and Tony Stark have.

Editor’s note:  So, Michael wants to be a highly intelligent rich man with lots of fun toys.  I can dig that. 

Share a favorite meme from the internet.


Starr, Content Goddess

Bio Shot

Meet our Content Wizard


Welcome back to our Meet the Team series.  If you’ve been following along, we’re taking the time to introduce our fantastic team of experts via a fun interview and Q &A session.  Here at OpenPotion, we hire only the best designers, developers, and content writers in the industry.  We scour the world for these rockstars and are pleased to have each and every one as part of our team.

So far you’ve had a chance to meet Morgan, one of our developers and customer service experts, and Esteban, our project manager.  Today, I welcome you to meet Adam, our content wizard.  Adam came to us only a few short months ago, but in that time has proved himself as a talented, invaluable addition to our team.  Adam brings his amazing creativity to the table, and coupled with his expertise in marketing and sales writing and tech knowledge, he really is a content wizard.

Adam Z., Content Wizard

Adam Z., Content Wizard

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou

What’s your background as far as work?
I got into the content creation game while living in Paris. I had the opportunity to intern in the
offices of a luxury real estate company during my five year tenure in Europe, and in that position
I worked extensively with the British press. I guess you could call it a “light bulb” moment, as I
began writing for a myriad of companies after that experience.

What do you bring to our Team that is valuable?
I thoroughly enjoy the branding process, and I feel quite fortunate to have worked with a
plethora of multinational brands. Working with the big boys has equipped me with an intimate
understanding of the ins and outs of digital marketing, and I love working with small business
owners to breathe new life into their respective companies.

Where do you live, and with whom?
New York City, with my Cocker Spaniel, Oliver.

What do you like to do in your spare time?
Perhaps unsurprisingly, I’m an avid reader and spend a significant portion of my free time
devouring any book I stumble across. I also enjoying playing my guitar, exploring the city with
friends, and seeking out that elusive perfect cup of coffee.

Where do you hang out at when you’re not at work?
Local cafés, Washington Square Park, and independent bookstores dotted across NYC.

If you didn’t work for OpenPotion, what would your dream job be?
Working as an independent contractor IS my dream job!

What is the best part about working from home, and one of the biggest challenges of working
from home?
I’ve always been a bit of a control freak, and I appreciate the solitude of working at home. I find
it easiest to brainstorm, create, and pull out the red pen when I’m left with my thoughts. On the
flip side, working independently means I have to remain self-motivated…and everybody has
moments when they just want to stay in bed for an extra 15 minutes!

What is your favorite advice that you like to give to clients about their website?
Your website is an extension of your brand; make certain it reflects your vision and serves as a
cohesive link to your external marketing endeavors.

What has been your funniest moment working at OP?
Working long hours makes all of us loopy, and I constantly collaborate with the other members
of the OpenPotion team via video conference and chat. At the end of a long week, we’re all a bit
punch drunk really, and as you can imagine, hilarious hijinks ensue.

Which projects have you enjoyed working on the most and why?
I really appreciate the chance to work with property managers and real estate groups, as it affords
me the opportunity to research the neighborhoods in which they operate. It’s like a virtual field
What’s your favorite food?
It’s hard to beat a great taco, but I’m still a kid at heart, and you can always win me over with

Favorite movie?
So many choices, so little time.

If you had a super power what would it be, and why?
Teleportation; I’ve had the chance to experience life in so many places across our beautiful
planet, and I’d love nothing more than to spend the day with some of my favorite people, many
of whom are far, far away.


Starr, Content Goddess

Starr Bryson